Launching world class film company free to air TV channel and establishing an international brand for the small screen.
During its 100th birthday, Paramount Pictures launches Paramount Channel, a global broadcast channel offering the public one of the most prestigious movie libraries available.
I had the opportunity to take part in the creation of this brand, from the logo to the overall look and feel. A core part of the identity was communicating Paramount Pictures role in the production and distribution of some the greatest moments in film history. The Paramount catalogue features a plethora of iconic, unforgettable moments across all genres, with emotions so strong they stay with you long after the credits roll.
I decided to communicate this with a very clean design, which juxtaposes the modern sans-serif typeface DIN and a fresh colour palette to a traditional central alignment, instantly recalling the style of movie ending titles. Typography also plays an important role in the visual celebration of the iconic mountain. It acts as a solid support for the logo, which is always placed above onscreen information.
Produced at MTV World Design Studio Milan.
Logo and theatrical posters for Mental, the critically acclaimed dramedy series created by Aleksandr Doulerain.
Redefining the design strategy of the flagship entertainment channel of the media holding.
Human influencers are so 2020.
Your music is here.
Launching a new pay streaming platform.
A collection of logos and wordmarks developed throughout the years.
Are you watching closely?
Launching the group's first general entertainment brand.
Everyday life can be extraordinary, if you look it through the eyes of Real Time.
Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.
Rebranding the first native digital channel on free to air market.
Refreshing one of most beloved youth brands across 60 countries.
Launching world class film company free to air TV channel and establishing an international brand for the small screen.
Designing the on-screen architecture for 500 million viewers spread across 60 countries.
Dedicated to Roy Lichtenstein.
Oldies but goldies.