MTV International Rebrand 2013

Viacom International Media Networks

Refreshing one of most beloved youth brands across 60 countries.

On air

Sister channels

Off air

Credits

  • Creative Director: Roberto Bagatti
  • Associate Creative-Director: Anna Caregnato
  • Art-Directors: Heric Abramo, Giorgio Schwarz, James Walpole
  • Senior Producer: Cristina Mazzocca

Produced at MTV World Design Studio Milan

July 2013

Selected Works

Mental

TNT / Gazprom Media

Logo and theatrical posters for Mental, the critically acclaimed dramedy series created by Aleksandr Doulerain.

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TNT Design 2018-2021

TNT / Gazprom Media

Redefining the design strategy of the flagship entertainment channel of the media holding.

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TNT Avatar

TNT / Gazprom Media

Human influencers are so 2020.

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TNT Music

Gazprom Media

Your music is here.

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Premier

TNT / Gazprom Media

Launching a new pay streaming platform.

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Logofolio

Multiple clients

A collection of logos and wordmarks developed throughout the years.

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Giallo

Discovery Italia

Are you watching closely?

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Nove

Discovery Italia

Launching the group's first general entertainment brand.

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RealTime Refresh 2016

Discovery Italia

Everyday life can be extraordinary, if you look it through the eyes of Real Time.

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Discovery Italia Portfolio

Discovery Italia

Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.

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RealTime Rebrand 2014

Discovery Italia

Rebranding the first native digital channel on free to air market.

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MTV International Rebrand 2013

Viacom International Media Networks

Refreshing one of most beloved youth brands across 60 countries.

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Paramount Channel Branding 2012

Viacom International Media Networks

Launching world class film company free to air TV channel and establishing an international brand for the small screen.

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MTV International Rebrand 2011

Viacom International Media Networks

Designing the on-screen architecture for 500 million viewers spread across 60 countries.

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MTV Hitlist Italia

MTV Italy

Dedicated to Roy Lichtenstein.

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MTV My Video

MTV Italy

Oldies but goldies.

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