Oldies but goldies.
MTV My Video was a video rotation decided by the viewers, who voted their favourite videoclips via text messages.
To design the show package I took most of the inspiration from the world of test-cards, with an abstract and electronic mood.
I tried to push it further transforming different test-cards into a 3D tunnel. In this tunnel, two different strokes start a racing to become the winner, in order to give the idea of challenge.
Produced at MTV Milano Design Studio
Logo and theatrical posters for Mental, the critically acclaimed dramedy series created by Aleksandr Doulerain.
Redefining the design strategy of the flagship entertainment channel of the media holding.
Human influencers are so 2020.
Your music is here.
Launching a new pay streaming platform.
A collection of logos and wordmarks developed throughout the years.
Are you watching closely?
Launching the group's first general entertainment brand.
Everyday life can be extraordinary, if you look it through the eyes of Real Time.
Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.
Rebranding the first native digital channel on free to air market.
Refreshing one of most beloved youth brands across 60 countries.
Launching world class film company free to air TV channel and establishing an international brand for the small screen.
Designing the on-screen architecture for 500 million viewers spread across 60 countries.
Dedicated to Roy Lichtenstein.
Oldies but goldies.